Course: The Mechanics of Marketing Automation

You don’t need to be a tech expert to get started with marketing automation. You just need a strategy that makes sense — and someone who can walk you through the process without all the fluff.

The Mechanics of Marketing Automation is a no-pressure, beginner-friendly course designed to demystify automation and help you lay a strong foundation. Whether you're a nonprofit leader, entrepreneur, or new marketing hire, this course will help you move from confusion to clarity.

What You’ll Learn

This 12-module course walks you through:

• What marketing automation is (and what it isn't)
• My 8-step Push the Button™ Automation Framework
• Choosing the right tools for your organization
• Planning and implementing a 30-day trial
• Building workflows with confidence
• Collaborating with your team and stakeholders
• Expanding your efforts once the foundation is strong